WOOL IS…

Thermal - it can store water vapor up to 35 per cent of its own dry weight yet it remains dry to touch and speeds up the body's own cooling system.
Fire resistant - a fabric made entirely of wool is difficult to ignite, burns slowly, and has limited ability to sustain a flame.
Durable - the interlocking protein molecules with wool fibers have the power to elongate, stretch and recover, creating an extremely robust fabric that will last for years.
Static resistant - the retention of moisture within the fabric prevents a build-up of static electricity.
Dirt resistant - the crimp and the scales prevent dirt from penetrating the surface of the wool fiber and the static resistance also helps to resist dust and lint from the air.
Noise resistant - wool absorbs sound and reduces noise level considerably. Wool is also an ideal material used in such places as concert halls to attain the best acoustics possible.
Comfortable - its elasticity means garments fit so well and yield to body movement, it absorbs moisture, allows your body to breathe, yet never feels damp and clammy.
Versatile - wool fabric, knitwear and carpets are made from a wide range of wool types varying from extrafine for suits and knitwear through to broad fibers that give carpets their strength and character.
Fashionable - wool comes in a wide choice of textures, weaves and weights, and is suitable for any style required. No fabric drapes like wool fabric. It is alive, flexible and tailors easily.

GENERAL CARE OF WOOL

With proper care the natural qualities of wool can be maintained for years. Follow these simple tips to insure the lasting beauty of your wool garments.

Give wool clothing a 24-hour rest between wearings.
Wool fibers will shed wrinkles and return to their original shape.
Hang woven wool garments on shaped or padded hangers.
Store knits gently folded in drawers.
Empty pockets and remove belts from garments and hang with closures zipped.
Brush wool clothing to remove surface oil.
Use a damp sponge for knits and finer fabrics.
Refresh wool garments quickly after wearing or unpacking by hanging them in a steamy bathroom. Moisture from the steam will remove wrinkles.
If wool gets wet, dry the garment at room temperature away from heat.

STAIN REMOVAL

Wool is naturally soil-resistant for two seemingly diverse reasons: its ability to repel and absorb moisture. The outer layer of the wool fiber has an epicuticle, or thin protective wax-like film, which acts as a raincoat…enabling wool to shed droplets of liquids without wetting the fabric, much like birds’ feathers.

Because of this ability to absorb moisture, wool does not build up static electricity, which attracts lint and dirt from the air.